Practi transforms law firm revenue from hourly to subscription.
CONFIDENTIAL - NOT FOR DISTRIBUTION
This website and its contents are for informational purposes only and do not constitute an offer to sell or solicitation to buy securities. Any such offer will be made only through proper offering documents. This website and its contents contain forward-looking statements subject to risks and uncertainties. Investment involves risk of loss. Securities offered only to Accredited Investors. Consult professional advisors before investing.
Closed $150k of our $1M pre-seed round from 3 investors.
$25k convertible note that converts at $1 million raised.
$100k SAFE with 20% discount upon conversion, no cap.
$25k SAFE with 20% discount upon conversion, no cap.
The founding team retains a strong majority stake, with a 10% equity pool reserved for future team members and advisors. The co-founders have a four-year vesting schedule with a one year cliff.
$1B+ total addressable market
Approx. 500k solo/small firm US-based attorneys
Assuming $150 average monthly price, 5,556 paying users, or 1.2% of TAM, gets to $10 million in ARR
Law firms create an account, connect to Stripe, build out subscriptions, and subscribe their first client for free (not including payment processing fees)
$20/month after the law firm subscribes its second client
$100/month for basic features and $200/month for advanced features (more Practi firm landing page customizations, referrals, etc.)
How we plan to deploy the remaining capital from our pre-seed round:
Grow marketing/advertising efforts, whether by fractional talent, a team, or combination of both
Attend and exhibit at more trade shows including hosting happy hours
Add a front end designer with AI experience to the technical team (we have already met with a former legaltech founder who had an exit to NetDocs who meets this criteria)
Hire a community manager who is also a lawyer who has used subscription billing and is already coaching lawyers (we have someone identified but have not reached out yet with this opportunity)
We soft launched on January 14, 2026.
We will re-launch in earnest as part of our GTM strategy later this year.
At early access pricing of $20/month
*We have calls scheduled with partial onboards to help close that gap.
Solo and small firm lawyers are our ICP
We also have former (and one current) in-house attorneys
We also believe that AI adoption by BigLaw will cause a great contraction of talent
We are creating content around leaving BigLaw and starting a law firm using Practi
Our sole focus is helping lawyers use subscription billing and being feature-rich in that narrow vertical.
Like Calendly, other scheduling options exist, but none are as feature-rich.
As a best of breed tool, we are alone. Some practice management tools let law firms break up bills that are similar to subscriptions, but these are more like payment plans. We are the only option that lets clients self-serve.
Explore our pitch, product, and schedule a meeting with our team:
Financial Information and Strategy