We transform law firm revenue from hourly to subscription.
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Funding
Closed $150k of our $500k pre-seed round from 3 investors.
Launch Fund
$25k convertible note that converts at $1 million raised.
West Coast Angel
$100k SAFE with 20% discount upon conversion, no cap.
Chicago Family Office
$25k SAFE with 20% discount upon conversion, no cap.
*When a cap for future SAFEs is negotiated, out of an abundance of fairness to our early uncapped SAFE investors, we would like to cap their SAFEs at the same amount.
Current Equity Split
54%
Mathew Kerbis
36%
Shomari Ewing
10%
Equity Pool
Ownership Breakdown
The founding team retains a strong majority stake, with a 10% equity pool reserved for future team members and advisors.
Total Addressable Market
Estimated TAM
$1B+ total addressable market
Target Attorneys
Approx. 500k solo/small firm US-based attorneys
Path to $10M ARR
Assuming $150 average monthly price, 5,556 paying users, or 1.2% of TAM, gets to $10 million in ARR
Business Model
Freemium
Law firms create an account, connect to Stripe, build out subscriptions, and subscribe their first client for free (not including payment processing fees)
Early Access Pricing
$20/month after the law firm subscribes its second client
Later in 2026
$100/month for basic features and $200/month for advanced features (more Practi firm landing page customizations, referrals, etc.)
Burn & Runway
Current Financials
$149K
Cash on Hand
Approx. $149,674.54
$5.5K
Monthly Burn
Approx. $5,553.12/month
What's Included in Burn
CTO compensation
Insurance
Legal
Bookkeeping
Software
Runway of 20–26 months at current burn rate.
Funding Spend Plan
How we plan to deploy the remaining capital from our pre-seed round:
1
Grow Marketing & Advertising
Grow marketing/advertising efforts, whether by fractional talent, a team, or combination of both
2
Trade Shows
Attend and exhibit at more trade shows including hosting happy hours
3
Front End Designer
Add a front end designer with AI experience to the technical team (we have already met with a former legaltech founder who had an exit to NetDocs who meets this criteria)
4
Community Manager
Hire a community manager who is also a lawyer who has used subscription billing and is already coaching lawyers (we have someone identified but have not reached out yet with this opportunity)
Launch & Users
Launch Timeline
January 14, 2026
We soft launched on January 14, 2026.
Later This Year
We will re-launch in earnest as part of our GTM strategy later this year.
User Metrics
44
Total Users
12
Fully Onboarded
2
Paying Users
At early access pricing of $20/month
*We have calls scheduled with partial onboards to help close that gap.
Ideal Client Profile
Primary ICP
Solo and small firm lawyers are our ICP
In-House Attorneys
We also have former (and one current) in-house attorneys
BigLaw Contraction
We also believe that AI adoption by BigLaw will cause a great contraction of talent
Content Strategy
We are creating content around leaving BigLaw and starting a law firm using Practi
Focus
Our sole focus is helping lawyers use subscription billing and being feature-rich in that narrow vertical.
The Calendly Analogy
Like Calendly, other scheduling options exist, but none are as feature-rich.
Best of Breed
As a best of breed tool, we are alone. Some practice management tools let law firms break up bills that are similar to subscriptions, but these are more like payment plans. We are the only option that lets clients self-serve.
Links
Explore our pitch, product, and schedule a meeting with our team: